These days web visitors expect to find information on certain pages, or else they can click away in frustration.  In this article, find out 9 web pages you should have, and why. Home Your Home page is your main page, so it has to embody the essence of your entire business.  Your Home page should [...]

Every subscriber to my newsletter,  Roar Ingredients, receives a free 80 page eBook titled, ‘The Ultimate Website Evaluation Checklist’. This eBook includes 50 + succinct checklist points to help you convert more browsers into buyers. Below are 3 of these checklist points – I hope you find them beneficial! Checklist point #5.  Are all your [...]

Web copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website. What is web copy waffle, and why is it a problem? Web copy waffle is web copy that: Is [...]

Given that Oprah is currently in Australia with lots of spare time and minimal commitments, it’s likely that she’ll be Googling your business on the net. The question is, will she like your website? Well, that all depends on whether your website meets some of Oprah’s life criteria…  Is your website ‘living its best life’? [...]

Writing for the web can be a challenging task, but we can actually learn a valuable lesson from a humble spider. Spiders have lived and thrived on their respective webs for centuries, they are truly masters of their domain!  If we take a leaf out of their book, perhaps we’ll be masters of our domain [...]

The weapon is you! Recently I gave a presentation at Flying Solo Live! (a conference for soloists and micro business owners) on how to turn browsers into buyers with powerful website copy.   One of my core messages related to the importance of celebrating uniqueness. Your competitors can’t replicate your individuality Your competitors can have the [...]

Having assessed dozens of websites, I’ve realised that many have something I’ve nicknamed ‘Website Wilt’.  In this article find out what it is, and why you should avoid it at all costs. What is Website Wilt? Website Wilt is when your website has been left untouched for a long period of time so that it [...]

Why is an About page so important? If written well an About page will encourage perfect strangers to trust you, and consequently, to do business with you.   Make no mistake, people genuinely want to discover the person behind the pixels, the brains behind the business, and the ‘scene’ behind the screen.   What should I write [...]

Does your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. It’s good for your website to suck If your website has powerful sucking power then it’s more [...]

With thousands of hoax websites on the internet, it’s important that your website gains the trust of your clients. Here are tips on how you can use your website copy to create a trustworthy website. Supply thorough contact details Have a ‘contact us’ link displayed prominently on your website, and ensure you include all contact [...]